Building strategic partnerships in wine marketing: implications for wine distribution

Journal of Food Products Marketing

Volumn 12, Issue 3, 2006, Pages 71-86

  Thach, Elizabeth C ^a   Olsen, Janeen ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

Channel marketing; Distributors; Partnerships; Relationship building; Wine; Wine marketing

Indexed keywords

EID: 33747856407     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v12n03_06     Document Type: Article

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