Political marketing: an information‐economic analysis

European Journal of Marketing

Volumn 30, Issue 10-11, 1996, Pages 152-165

  Bauer, Hans H ^a   Huber, Frank ^a   Herrmann, Andreas ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Consumer behaviour; Germany; Information; Marketing; Politics

Indexed keywords

EID: 85133451994     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569610149863     Document Type: Article

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