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Volumn 5, Issue 2, 1997, Pages 29-41

Adapting internal marketing to a volunteer system

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EID: 85007106377     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v05n02_03     Document Type: Article
Times cited : (11)

References (16)
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    • The Employee As Customer”
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    • Berry, L.1
  • 5
    • 84954989527 scopus 로고
    • Service Firms: Interdependence of External and Internal Marketing Strategies
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    • Flipo, J.1
  • 6
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    • Practice Development-A Services Marketing Perspective
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    • George, W.1    Wheiler, K.2
  • 7
    • 0002795078 scopus 로고
    • Internal Marketing Theory and Practice”
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    • Gronroos, Christian. 1984. “Internal Marketing Theory and Practice” in ”. In Services Marketing in a Changing Environment Edited by: Bloch, T.M. T.M., Upah, G.D. G.D. and Zeithaml, V.A. V.A. Chicago: American Marketing Association.
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  • 8
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    • Half, R.1
  • 9
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    • A Generic Concept of Marketing
    • Kotler, Philip. 1972. “A Generic Concept of Marketing”. Journal of Marketing, 36 April: 46 – 54.
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  • 11
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    • Developing an Axiological Method to Measure Company Values
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    • Mattsson, J.1
  • 12
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    • Building Relationships … Enter Database Marketing
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    • Mitchell, M.A.1    Lee Taylor, S.2
  • 13
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    • Organizational Culture: A Competitive Tool for Not-for-Profit Organizations
    • Mitchell, Mark Andrew and Yates, Donald. 1996. “Organizational Culture: A Competitive Tool for Not-for-Profit Organizations”. In Nonprofit World The Society for Nonprofit Organizations. forthcoming.
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    • Mitchell, M.A.1    Yates, D.2
  • 14
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    • Notes on Climate and Culture”
    • Christopher, H.Lovelock H.Lovelock
    • Schneider, Benjamin. 1986. “Notes on Climate and Culture” in ”. In Managing Services Marketing, Operations, and Human Resources Edited by: Christopher, H.Lovelock H.Lovelock. Englewood Cliffs, New Jersey: Prentice Hall. 1988.
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    • Using Organization Culture to Design Internal Marketing Strategies
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    • Wasmer, D.1    Gordon, C.2    Bruner, I.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.