Effect of framing on cognitive processing in public relations

Public Relations Review

Volumn 32, Issue 3, 2006, Pages 295-301

  Lundy, Lisa K ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Cognitive processing; Elaboration likelihood model; Message framing; Persuasion

Indexed keywords

EID: 33747335999     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.05.021     Document Type: Article

References (21)

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