The effect of variety on consumer preferences: The role of need for cognition and recommended alternatives

Social Behavior and Personality

Volumn 34, Issue 7, 2006, Pages 865-876

  Lin, Chien Huang ^a   Wu, Pei Hsun ^a,b,c  

^a NATIONAL CENTRAL UNIVERSITY   (Taiwan)

^b CHING YUN UNIVERSITY   (Taiwan)

^c Ching Yun University ^*  (Taiwan)

Author keywords

Consumer; Need for cognition; Preference; Recommendation; Variety

Indexed keywords

EID: 33747097897     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2006.34.7.865     Document Type: Article

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