Technology-Based Self-Service: Issues For Retail Management And Research

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 25-36

  Anitsal, Ismet ^a   Moon, Mark A ^a   Anitsal, M Meral ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Customer Participation; Service Employee; Service Market; Service Marketing; Service Recovery

Indexed keywords

EID: 33746802228     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-11882-6_7     Document Type: Chapter

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