Sex and magazine promotion: The effects of sexualized subscription cards on magazine attitudes, interest, and purchase intention

Journal of Promotion Management

Volumn 11, Issue 2-3, 2006, Pages 131-141

  Reichert, Tom ^a,c   McRee Walker, Kristin ^b,d  

^a UNIVERSITY OF GEORGIA   (United States)

^b Cirlot Agency   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

^d UNIVERSITY OF ALABAMA   (United States)

Author keywords

Advertising; Attitude; Cognition; Magazine; Purchase intention; Response; Sex; Subscription

Indexed keywords

EID: 33745698503     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v11n02_09     Document Type: Review

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