The impact discounts and the price-quality effect have on the choice of an institution of higher education

Journal of Marketing for Higher Education

Volumn 9, Issue 2, 2000, Pages 1-17

  Quigley, Charles J ^a   Bingham, Frank G ^a   Notarantonio, Elaine M ^a   Murray, Keith ^a  

^a BRYANT UNIVERSITY   (United States)

Author keywords

College selection; Decision factors; Financial aid; Price quality

Indexed keywords

EID: 84960390957     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v09n02_01     Document Type: Article

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