Multi-channel shopping: Channel use among rural consumers

International Journal of Retail and Distribution Management

Volumn 34, Issue 6, 2006, Pages 453-466

  Johnson, Kim K P ^a   Yoo, Jeong Ju ^b   Rhee, Jongeun ^a   Lennon, Sharron ^c   Jasper, Cynthia ^d   Damhorst, Mary Lynn ^e  

^a UNIVERSITY OF MINNESOTA   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

^c OHIO STATE UNIVERSITY   (United States)

^d UNIVERSITY OF WISCONSIN MADISON   (United States)

^e IOWA STATE UNIVERSITY   (United States)

Author keywords

Consumers; Information searches; Purchasing; Retailing; Rural regions

Indexed keywords

EID: 33744728349     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550610667047     Document Type: Article

References (31)

1. Anon (2000), "Forecasting the consumer direct channel: business models for success", available at: www.iftf.org/docs/SR696ForecastingtheConsumerDirectChannel.pdf.
2. Anon (2003), "Doing more with less: catalog industry increases efficiency", available at: www.the-dma.org/cgi/dispnewsstand?article=1231+++++.
3. Beaudry, L.M. (1999), "Consumer catalog shopping survey", Catalog Age, Vol. 16 No. 6, pp. 5-17.
4. Bellman, S., Lohse, G.L. and Johnson, E.J. (1999), "Predictors of online buying behavior", Communications of the Association for Computer Machinery, Vol. 42 No. 12, pp. 32-8.
5. Bhatnagar, P. (2004), "Internet didn't kill the TV stars", CNN Money, available at: http://money.cnn.com/2004/02/26/news/companies/tvshopping/ (accessed February 26).
6. Brown, R.B., Hudspeth, C.D. and Odom, J.S. (1996), "Outshopping and the viability of rural communities as service/trade centers", Journal of the Community Development Society, Vol. 27 No. 1, pp. 90-112.
7. Burke, R. (2002), "Technology and the customer interface: what consumers want in the physical and virtual store", Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 411-32.
8. Darian, J.C. (1987), "In-home shopping: are there consumer segments?", Journal of Retailing, Vol. 63 No. 2, pp. 163-86.
9. Eastlick, M.A. and Feinberg, R.A. (1999), "Shopping motives for mail catalog shopping", Journal of Business Research, Vol. 45, pp. 281-90.
10. Forsythe, S. and Bailey, A. (1996), "Shopping enjoyment, perceived time poverty, and time spent shopping", Clothing and Textiles Research Journal, Vol. 14 No. 3, pp. 185-91.
11. Frenzen, P. and Parker, T. (2002), "Rural consumer markets", Rural America, Vol. 15 No. 1, pp. 2-11.
12. Goldsmith, R.E. and Goldsmith, E.B. (2002), "Buying apparel over the internet", Journal of Product & Brand Management, Vol. 11 No. 2, pp. 89-102.
13. Harvey, B.D. (1993), "Guess who's watching?", Direct Marketing, Vol. 56 No. 3, pp. 21-3.
14. Karayanni, S.A. (2003), "Web-shoppers and non-shoppers: compatibility, relative advantage, and demographics", European Business Review, Vol. 15, pp. 141-52.
15. Kaufman-Scarborough, C. and Lindquist, J.D. (2002), "E-shopping in a multiple channel environment", Journal of Consumer Marketing, Vol. 19 No. 4, pp. 333-50.
16. Kim, Y., Kim, E.Y. and Kumar, S. (2003), "Testing the behavioral intentions model of online shopping for clothing", Clothing and Textiles Research Journal, Vol. 21 No. 1, pp. 32-40.
17. Kwon, Y., Paek, S.L. and Arzeni, M. (1991), "Catalog vs non-catalog shoppers of apparel: perceived risks, shopping orientations, demographics, and motivations", Clothing and Textiles Research Journal, Vol. 10 No. 1, pp. 13-19.
18. Lennon, S.J., Baugh, D., Chatterton, J. and Larkin, J. (1987), "Clothing outshopping in a rural western community", Journal of Consumer Studies and Home Economics, Vol. 11, pp. 369-74.
19. Lennon, S.J., Sanik, M.M. and Stanforth, N.F. (2003), "Motivations for television shopping: clothing purchase frequency and personal characteristics", Clothing and Textiles Research Journal, Vol. 21 No. 2, pp. 63-74.
20. Miller, N. and Kean, R. (1997), "Reciprocal exchange in rural communities: consumers' inducements to inshop", Psychology & Marketing, Vol. 14 No. 7, pp. 637-61.
21. Miller, N.J., Schofield-Tomschin, S. and Kim, S. (1998), "Consumers' apparel and home furnishings inshopping behavior in rural communities", Clothing and Textiles Research Journal, Vol. 16 No. 4, pp. 157-66.
22. Peppers and Rogers Group (2000), "Consumer direct: shopping behavior in the age of interactivity", available at: www.1to1.com/View.aspx?DocID=12500.
23. Samli, A., Riecken, G. and Yavas, U. (1983), "Intermarket shopping behavior and the small community: problems and prospects of a widespread phenomenon", Journal of the Academy of Marketing Science, Vol. 11, pp. 1-14.
24. Schwartz, M.B. (1997), The Retailing Revolution: The Impact of Nonstore Retailing on Shopping Centers, Urban Land Institute, Washington, DC.
25. Shop.org (2001), "The multi-channel retail report", available at: www.shop.org/research/reports.html.
26. Stone, K.E. (1995), Competing with the Retail Giants: How to Survive in the New Retail Landscape, Wiley, New York, NY.
27. UCLA (2003), "Surveying the digital future, year three", UCLA Internet Report, available at: www.ccp.ucla.edu.
28. Watchravesringkan, K. and Shim, S. (2003), "Information search and shopping intentions through the internet for apparel products", Clothing and Textiles Research Journal, Vol. 21 No. 1, pp. 1-6.
29. Waldrop, J. (1993), "Catalog complaints cut sales by mail", American Demographics, Vol. 15 No. 2, p. 12.
30. Wayland, J.P., Simpson, L.D. and Kemmerer, B. (2003), "Rural retailing: understanding the multichannel outshopper", paper presented at the 2003 Association of Collegiate Marketing Educators, March 4-8, Huston, TX.
31. Yoh, E., Damhorst, M., Sapp, S. and Laczniak, R. (2003), "Consumer adoption of the internet: the case of apparel shopping", Psychology & Marketing, Vol. 20 No. 12, pp. 1095-118.