Optimization and its alternative in media choice: A model of reliance on social-influence processes

Information Society

Volumn 22, Issue 3, 2006, Pages 121-135

  Donabedian, Bairj ^a  

^a PACE UNIVERSITY   (United States)

Author keywords

Coordination; Media choice; Norms; Optimization; Rational choice; Social influence; Task characteristics

Indexed keywords

EID: 33646797023     PISSN: 01972243     EISSN: 10876537     Source Type: Journal    
DOI: 10.1080/01972240600677771     Document Type: Review

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