The portrayal of African-Americans in business-to-business catalog advertising

Journal of Current Issues and Research in Advertising

Volumn 24, Issue 2, 2002, Pages 41-49

  Stevenson, Thomas H ^a  

^a CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646480572     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2002.10505134     Document Type: Article

References (43)

1. Bush, Ronald F., Alan J. Resnick, and Bruce L. Stem (1980), "A Content Analysis of the Portrayal of Black Models in Magazine Advertising," in Marketing in the '80's: Changes and Challenges, Richard P. Bagozzi et al., editors, 484-487
2. Bush, Ronald F, Joseph F. Hair, Jr., and Paul J. Solomon (1979), "Consumers' Level of Prejudice and Response to Black Models in Advertisements," Journal of Marketing Research, 16 (August), 341-345.
3. Cantor, Joanne R., Herminia Alfonso, and Dolf Zillman (1976), "The Persuasive Effects of the Peer Appeal and a Communicator's FirstHand Experience," Communication Research, 3 (July), 293-310.
4. Choudhury, PravatK. and Lawrences. Schmid (1974), "BlackModels in Advertising to Blacks," Journal of Advertising Research, 14 (June), 19-22.
5. Cohen, Jacob (1960), "A Coefficient of Agreement for Nominal Scales," Educational and Psychological Measurement, 20 (Spring), 37-46.
6. Cox, Keith (1970), "Changes in Stereotyping of Negroes and Whites in Magazine Advertisements," Public Opinion Quarterly, 33 (Winter), 603-606.
7. Cravens, David W. (1987), Strategic Marketing, Homewood, IL: Richard D. Irwin.
8. Faber, Ronald J., Thomas C. O'Guinn, and Timothy P. Meyer (1987), "Televised Portrayals of Hispanics: A Comparison of Ethnic Perceptions," International Journal of Intercultural Relations, 11 (Spring), 155-169.
9. File, Karen M. and Russ A. Prince (1996), "A Psychographic Segmentation of Industrial Family Business," Industrial Marketing Management, 25 (May), 223-234.
10. Folkes, Valerie S. and Tina Kiesler (1990), "Social Cognition: Consumers' Inferences about the Self and Others," in Handbook of Consumer Behavior, Thomas S. Robertson and Harold H. Kassarjian, eds., Englewood Cliffs, NJ: Prentice Hall, 281-315.
11. Gibson, D. Parke (1969), $30 Billion Negro, New York: MacMillan Co.
12. Green, Corliss L. (1999), "Ethnic Evaluations of Advertising: Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition," Journal of Advertising, 28 (Spring), 49-64.
13. Humphrey, Ronald and Howard Schuman (1984), "The Portrayal of Blacks in Magazine Advertisements: 1950-1982," Public Opinion Quarterly, 48 (Fall), 551-563.
14. Jussim, Lee (1990), "Social Reality and Social Problems: The Role of Expectancies," Journal of Social Issues, 46 (Summer), 9-34.
15. Kassarjian, Harold H. (1969), "The Negro and American Advertising, 1946-1965," Journal of Marketing Research, 6 (February), 29-39.
16. Kolbe, Richard H. and Melissa S. Burnett (1991), "Content Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, 18 (September), 243-50.
17. Mackie, Diane M., Arlene G. Asuncion, and Leila T. Worth (1990), "Processing of Persuasive In Group Messages," Journal of Personality and Social Psychology, 58 (May), 812-822.
18. Marchetti, Michele (2000), "What a Sales Call Costs," Sales and Marketing Management, 152 (September), 80-82.
19. Newcomb, Theodore (1943), Personality and Social Psychology, New York: Dryden.
20. Ortizano, Giacomo L. (1989), "Visibility of Blacks and Whites in Magazine Photographs," Journalism Quarterly, 66 (Autumn), 718-721.
21. Paustian, Chuck (2001), "Net Nice, But Print Still Better Choice," Marketing News, 35 (August 13), 4,6.
22. Perrault, William D. Jr. and Laurence E. Leigh (1989), "Reliability of Nominal Data Based on Qualitative Judgments," Journal of Marketing Research, 26 (May), 135-148.
23. Petroshius, Susan M. and Kenneth E. Crocker (1989), "An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations," Journal of the Academy of Marketing Science, 17 (Summer), 217-225.
24. Pitts, Robert E., D. Joel Whalen, Robert O'Keefe and Vernon Murray (1989), "Black and White Response to Culturally Targeted Television Commercials: A Values-Based Approach," Psychology & Marketing, 6 (Winter), 311-323.
25. Rust, Ronald and Bruce Cooil (1994), "Reliability Measures for Qualitative Data: Theory and Implications," Journal of Marketing Research, 31 (February), 1-14.
26. Shuey, Audrey, Nancy King and Barbara Griffin (1953), "Stereotyping of Negroes and Whites: An Analysis of Magazine Pictures," Public Opinion Quarterly, 17 (Summer), 281-287.
27. Simmons Market Research Bureau (1997), Simmons Study of Media and Markets, (Fall).
28. Stearns, James M., Lynette S. Unger and Steven G. Luebkeman (1987), "The Portrayal of Blacks in Magazine and Television Advertising," AMA Educators' Proceedings, Susan R. Douglas et al., eds., Chicago: American Marketing Association, 198-203.
29. Stevenson, Thomas H. (1992), "A Content Analysis of the Portrayal of Blacks in Trade Publication Advertising,” Journal of Current Issues and Research in Advertising, 14 (Spring), 67-74.
30. Stevenson, Thomas H. (1993), "The Portrayal of Blacks in Business Publication Advertising," Journal of Marketing Management, 2 (Fall/Winter), 26-33.
31. Stevenson, Thomas H. and Linda E. Swayne (1999), "The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study," Journal of Advertising, 28 (Fall), 25-35.
32. Taylor, Charles R. and Barbara B. Stern (1997), "Asian Minorities: Television Advertising and the 'Model Minority' Stereotype," Journal of Advertising, 26 (Summer), 47-61.
33. Taylor, Charles R., Ju Yung Lee and Barbara B Stern (1995), "Portrayals of African, Hispanic, and Asian-Americans in Magazine Advertising," American Behavioral Scientist, 38 (February), 608-621.
34. The DMA Report: Economic Impact-U. S. Direct Marketing Today (1999), The Direct Marketing Association.
35. U. S. Department of Commerce, Bureau of the Census (2000), Statistical Abstract of the United States, Washington, D.C.
36. U. S. Department of Labor (1982), Labor Force Statistics Derived from the Current Population Survey: A Databook, Bureau of Labor Statistics, Washington, D. C., 1.
37. Wheatley, John J. (1971), "The Use of Black Models in Advertising," Journal of Marketing Research, 8 (August), 390-392.
38. Whittier, Tommy E. (1991), "The Effects of Actor's Race in Commercial Advertising: Review and Extension," Journal of Advertising, 20 (March), 54-60.
39. Whittier, Tommy E. (1989), "Viewers' Processing of Actor's Race and Message Claims in Advertising Stimuli," Psychology & Marketing, 6 (Winter), 287-309.
40. Whittier, Tommy E. and Joan Dimeo (1991), "Viewers' Reactions to Racial Cues in Advertising Stimuli," Journal of Advertising Research, 31 (December), 37-46.
41. Wilson, Elizabeth J. and Abhijit Biswas (1995), "The Use of Black Models in Specialty Catalogs," Journal of Direct Marketing, 9 (Autumn), 47-56.
42. Wynter, Leon E. (1993), "Minorities Play the Hero in More TV Ads as Clients Discover Multicultural Sells," Wall Street Journal, (November 24), Bl, B6.
43. Zinkhan, George M., William J. Qualls and Abhijit Biswas (1990), "The Use of Blacks in Magazine and Television Advertising: 1946 to 1986," Journalism Quarterly, 67 (Autumn), 547-554.