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Volumn 48, Issue 6, 2005, Pages 48-56

Organizational change for enterprise growth

Author keywords

Organizational renewal; Product architecture; Product platforms; R D strategy

Indexed keywords

MARKETING; MATHEMATICAL MODELS; PRODUCT DESIGN; PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 33646401115     PISSN: 08956308     EISSN: None     Source Type: Journal    
DOI: 10.1080/08956308.2005.11657348     Document Type: Article
Times cited : (10)

References (11)
  • 3
    • 0003494672 scopus 로고
    • New York: The Free Press, (In particular, see the chapter on "heavyweight teams")
    • Wheelwright, S. and Clark, K. Revolutionizing New Product Development. New York: The Free Press, 1992, (In particular, see the chapter on "heavyweight teams.")
    • (1992) Revolutionizing New Product Development
    • Wheelwright, S.1    Clark, K.2
  • 5
    • 0031265426 scopus 로고    scopus 로고
    • Spark innovation through empathic design
    • Nov-Dec
    • Leonard, D. and Rayport, J. Spark Innovation Through Empathic Design. Harvard Business Review Nov-Dec 1997, pp. 102-113.
    • (1997) Harvard Business Review , pp. 102-113
    • Leonard, D.1    Rayport, J.2
  • 6
    • 0031225262 scopus 로고    scopus 로고
    • Should you take your brand to where the action is?
    • Sep/Oct
    • Aaker, D. Should You Take Your Brand to Where the Action Is? Harvard Business Review Sep/Oct 1997, pp. 135-143
    • (1997) Harvard Business Review , pp. 135-143
    • Aaker, D.1
  • 8
    • 0035127805 scopus 로고    scopus 로고
    • Make platform innovation drive business growth
    • January-February
    • Meyer, M. and Mugge, P. Make Platform Innovation Drive Business Growth, Research-Technology Management January-February 2001, pp. 25-39.
    • (2001) Research-technology Management , pp. 25-39
    • Meyer, M.1    Mugge, P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.