메뉴 건너뛰기




Volumn 5, Issue 4, 2006, Pages 285-294

Entry order as a consideration for innovation strategies

Author keywords

[No Author keywords available]

Indexed keywords

ASTEMIZOLE; BIMATOPROST; CANDESARTAN HEXETIL; CELECOXIB; CETIRIZINE; CLOZAPINE; EPROSARTAN; ESOMEPRAZOLE; FEXOFENADINE; FLUOXETINE; LANSOPRAZOLE; LATANOPROST; LORATADINE; MEVINOLIN; OLMESARTAN; OMEPRAZOLE; PANTOPRAZOLE; PAROXETINE; RABEPRAZOLE; RISPERIDONE; ROFECOXIB; SERTRALINE; SILDENAFIL; TADALAFIL; TELMISARTAN; TERFENADINE; TRAVOPROST; UNOPROSTONE ISOPROPYL ESTER; VALDECOXIB; VARDENAFIL;

EID: 33645469344     PISSN: 14741776     EISSN: 14741784     Source Type: Journal    
DOI: 10.1038/nrd2009     Document Type: Article
Times cited : (10)

References (22)
  • 1
    • 0142169490 scopus 로고    scopus 로고
    • Sustainable pioneering advantage? Profit implications of market entry order
    • Boulding, W. & Christen, M. Sustainable pioneering advantage? Profit implications of market entry order. Marketing Sci. 22, 317-392 (2003).
    • (2003) Marketing Sci. , vol.22 , pp. 317-392
    • Boulding, W.1    Christen, M.2
  • 2
    • 0034257397 scopus 로고    scopus 로고
    • Market entry strategy under firm heterogeneity and asymmetric payoffs
    • Narasimhan, C. & Zhang, Z. J. Market entry strategy under firm heterogeneity and asymmetric payoffs. Marketing Sci. 19, 313-327 (2000).
    • (2000) Marketing Sci. , vol.19 , pp. 313-327
    • Narasimhan, C.1    Zhang, Z.J.2
  • 3
    • 0000287182 scopus 로고    scopus 로고
    • First-mover (dis)advantages: Retrospective and link with the resource-based view
    • Lieberman, M. B. & Montgomery, D. B. First-mover (dis)advantages: retrospective and link with the resource-based view. Strategic Management J. 19, 1111-1125 (1998).
    • (1998) Strategic Management J. , vol.19 , pp. 1111-1125
    • Lieberman, M.B.1    Montgomery, D.B.2
  • 4
    • 0036755901 scopus 로고    scopus 로고
    • Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety
    • Bohlmann, J. D., Golder, P. N. & Mitra, D. Deconstructing the pioneer's advantage: Examining vintage effects and consumer valuations of quality and variety. Management Sci. 48, 1175-1195 (2002).
    • (2002) Management Sci. , vol.48 , pp. 1175-1195
    • Bohlmann, J.D.1    Golder, P.N.2    Mitra, D.3
  • 5
    • 33645467043 scopus 로고    scopus 로고
    • The vintage effect in TFP-growth: An analysis of the age structure of capital
    • National Bureau of Economic Research Working Paper No. 9768
    • Gittleman, M., ten Raa, T. & Wolff, E. N. The vintage effect in TFP-growth: An analysis of the age structure of capital. National Bureau of Economic Research Working Paper No. 9768 (2003).
    • (2003)
    • Gittleman, M.1    ten Raa, T.2    Wolff, E.N.3
  • 6
    • 33645463710 scopus 로고    scopus 로고
    • Early entrant protection in U. S. pharmaceutical regulation
    • Harvard Working Paper [online]
    • Carpenter, D. P. & Rynbrandt, R. T. Early entrant protection in U. S. pharmaceutical regulation. Harvard Working Paper [online], (2003).
    • (2003)
    • Carpenter, D.P.1    Rynbrandt, R.T.2
  • 7
    • 0037092617 scopus 로고    scopus 로고
    • Discovery, innovation and the cyclical nature of the pharmaceutical business
    • Schmid, E. F. & Smith, D. A. Discovery, innovation and the cyclical nature of the pharmaceutical business. Drug Discov. Today 7, 563-568 (2002).
    • (2002) Drug Discov. Today , vol.7 , pp. 563-568
    • Schmid, E.F.1    Smith, D.A.2
  • 8
    • 33645465250 scopus 로고    scopus 로고
    • Modelling the time to and height of peak sales for pharmaceutical brands
    • Working paper, University of Kiel
    • Fischer, M., Leeflang, P. S. H. & Wittink, D. R. Modelling the time to and height of peak sales for pharmaceutical brands. Working paper, University of Kiel (2005).
    • (2005)
    • Fischer, M.1    Leeflang, P.S.H.2    Wittink, D.R.3
  • 9
    • 0032346025 scopus 로고    scopus 로고
    • Late-mover advantage: How innovative late entrants outsell pioneers
    • Shankar, V., Carpenter, G. S. &, Lakshman, K. Late-mover advantage: How innovative late entrants outsell pioneers. J. Marketing Res. 35, 54-70 (1998).
    • (1998) J. Marketing Res. , vol.35 , pp. 54-70
    • Shankar, V.1    Carpenter, G.S.2    Lakshman, K.3
  • 10
    • 33645467980 scopus 로고    scopus 로고
    • Does a sound international market entry strategy benefit late movers?
    • Working paper, University of Kiel
    • Fischer, M., Shankar, V. & Clement, M. Does a sound international market entry strategy benefit late movers? Working paper, University of Kiel (2005).
    • (2005)
    • Fischer, M.1    Shankar, V.2    Clement, M.3
  • 12
    • 0036147016 scopus 로고    scopus 로고
    • A double-masked randomized comparison of the efficacy and safety of unoprostone with timolol and betaxolol in patients with primary open-angle glaucoma including pseudoexfoliation glaucoma or ocular hypertension. 6 month data
    • Unoprostone monotherapy study group-EU
    • Nordmann, J. P. et al. Unoprostone monotherapy study group-EU. A double-masked randomized comparison of the efficacy and safety of unoprostone with timolol and betaxolol in patients with primary open-angle glaucoma including pseudoexfoliation glaucoma or ocular hypertension. 6 month data. Am. J. Ophthalmol. 133, 1-10 (2002).
    • (2002) Am. J. Ophthalmol. , vol.133 , pp. 1-10
    • Nordmann, J.P.1
  • 13
    • 33645464404 scopus 로고    scopus 로고
    • Head to head struggle: Initial Celebrex, Vioxx ad spending, sales stunning
    • (03 April)
    • Rosenberg, J. Head to head struggle: Initial Celebrex, Vioxx ad spending, sales stunning. Advertising Age (03 April 2000).
    • (2000) Advertising Age
    • Rosenberg, J.1
  • 14
    • 33645462531 scopus 로고    scopus 로고
    • Head-to-head marketing: May the best promoted drug win
    • (01 November)
    • Liebman, M. Head-to-head marketing: May the best promoted drug win. Medical Marketing & Media (01 November 2000).
    • (2000) Medical Marketing & Media
    • Liebman, M.1
  • 15
    • 0346229389 scopus 로고    scopus 로고
    • Disorders made to order: Pharmaceutical companies have come up with a new strategy to market their drugs: First go out and find a new mental illness, then push the pills to cure it
    • (July-August)
    • Koerner, B. I. Disorders made to order: Pharmaceutical companies have come up with a new strategy to market their drugs: First go out and find a new mental illness, then push the pills to cure it. Mother Jones (July-August 2002).
    • (2002) Mother Jones
    • Koerner, B.I.1
  • 16
    • 33645472317 scopus 로고    scopus 로고
    • Consultant's report says 2004 will be pivotal in determining winners and losers in $6 billion ARB hypertension market
    • (28 January)
    • Levy, B. Consultant's report says 2004 will be pivotal in determining winners and losers in $6 billion ARB hypertension market. Business Wire (28 January 2004).
    • (2004) Business Wire
    • Levy, B.1
  • 17
    • 4243562507 scopus 로고
    • Wonder drug: Sandoz Corp. 's Clozaril treats schizophrenia but can kill patients - And blood tests to prevent the lethal side effects are costly, controversial - Who is going to pay $8,944?
    • (14 May)
    • Winslow, R. Wonder drug: Sandoz Corp. 's Clozaril treats schizophrenia but can kill patients - and blood tests to prevent the lethal side effects are costly, controversial - who is going to pay $8,944? Wall Street J. pA1 (14 May 1990).
    • (1990) Wall Street J.
    • Winslow, R.1
  • 18
    • 33645469960 scopus 로고    scopus 로고
    • Stimulating innovation in medical technologies
    • HHS Public Meeting [online], (8 November)
    • Loew, C. Stimulating innovation in medical technologies. HHS Public Meeting [online], (8 November 2004).
    • (2004)
    • Loew, C.1
  • 19
    • 12144268237 scopus 로고    scopus 로고
    • Macro trends in pharmaceutical innovation
    • Cohen, F. Macro trends in pharmaceutical innovation. Nature Rev. Drug Discov. 4, 78-84 (2005).
    • (2005) Nature Rev. Drug Discov. , vol.4 , pp. 78-84
    • Cohen, F.1
  • 20
    • 84892369595 scopus 로고    scopus 로고
    • Re-thinking innovation in pharmaceutical R&D
    • Accenture & CMR International. [online]
    • Accenture & CMR International. Re-thinking innovation in pharmaceutical R&D. [online], (2005).
    • (2005)
  • 22
    • 8344266043 scopus 로고    scopus 로고
    • The economics of follow-on drug research and development: Trends in entry rates and the timing of development
    • DiMasi, J. A. & Paquette, C. The economics of follow-on drug research and development: Trends in entry rates and the timing of development. Pharmacoeconomics 22 (Suppl. 2), 1-14 (2004).
    • (2004) Pharmacoeconomics , vol.22 , Issue.SUPPL. 2 , pp. 1-14
    • DiMasi, J.A.1    Paquette, C.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.