Self-protection vs opportunity seeking in business buying behavior: An experimental study

Journal of Business and Industrial Marketing

Volumn 21, Issue 2, 2006, Pages 106-117

  Jacob, Frank ^a   Ehret, Michael ^b  

^a ESMT European School of Management and Technology   (Germany)

^b FREIE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Economics; Experimental design; Organizational buying behaviour

Indexed keywords

EID: 33645243383     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610651331     Document Type: Article

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