Quality for the individual and for the company in the business-to-business market: Concepts and empirical findings on trade-offs

International Journal of Quality and Reliability Management

Volumn 23, Issue 2, 2006, Pages 162-178

  Ojasalo, Jukka ^a  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

Author keywords

Business to business marketing; Professional services; Quality

Indexed keywords

EID: 31144460560     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656710610640934     Document Type: Article

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