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Volumn 47, Issue 6, 2005, Pages 695-709

An empirical study of the international marketing strategies of e-commerce companies

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EID: 30544451778     PISSN: 10964762     EISSN: 15206874     Source Type: Journal    
DOI: 10.1002/tie.20076     Document Type: Review
Times cited : (8)

References (22)
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    • Interactive home shopping: Consumer, retailer and manufacturer incentives to participate in electronic marketplaces
    • July
    • Alba, J., Lynch, J., Weitz, B., Janiszewski, L., Sawyer, R. A., & Wood, S. (1997, July). Interactive home shopping: Consumer, retailer and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, pp. 38-53.
    • (1997) Journal of Marketing , pp. 38-53
    • Alba, J.1    Lynch, J.2    Weitz, B.3    Janiszewski, L.4    Sawyer, R.A.5    Wood, S.6
  • 3
    • 0042797114 scopus 로고    scopus 로고
    • Internet advertising, just like its medium, is pushing boundaries
    • November 30.
    • Andres, G. (1998, November 30). Internet advertising, just like its medium, is pushing boundaries. Wall Street Journal, p. 1.
    • (1998) Wall Street Journal , pp. 1
    • Andres, G.1
  • 4
    • 84858528447 scopus 로고    scopus 로고
    • U.S. business-to-business E-commerce
    • Boston Consulting Group (2000). U.S. business-to-business E-commerce. BCG and the New Economy. http://www.bcg.com/new_ideas_subpage8.asp
    • (2000) BCG and the New Economy
  • 8
    • 84858514465 scopus 로고    scopus 로고
    • Retrieved June 21, 2003
    • Forrester, (2003). Techstrategy reports. Retrieved June 21, 2003, from http://www.forrester.com
    • (2003) Techstrategy Reports
  • 10
    • 0030622127 scopus 로고    scopus 로고
    • The coming battle for customer information
    • January/February
    • Hagel, J., III, & Rayport, J. (1997, January/February). The coming battle for customer information. Harvard Business Review, p. 75.
    • (1997) Harvard Business Review , pp. 75
    • Hagel III, J.1    Rayport, J.2
  • 12
  • 13
    • 84858522615 scopus 로고    scopus 로고
    • June 27. Retrieved June 27, 2003
    • Hirsh, L. (2002, June 27). How big is e-commerce? E-Commerce Times. Retrieved June 27, 2003, from http://www.ecommercetimes.com/perl/story/18403. html
    • (2002) How Big is E-commerce? E-commerce Times
    • Hirsh, L.1
  • 17
    • 0002229547 scopus 로고    scopus 로고
    • The Internet and international marketing
    • Spring
    • Quelch, J. A., & Klein, L. R. (1996, Spring). The Internet and international marketing. Sloan Management Review, pp. 60-75.
    • (1996) Sloan Management Review , pp. 60-75
    • Quelch, J.A.1    Klein, L.R.2
  • 20
    • 30544441182 scopus 로고    scopus 로고
    • Marketing basics: The four P's are as relevant as ever
    • February 4
    • Watkins, S. (2002, February 4). Marketing basics: The four P's are as relevant as ever. Investor's Business Daily, p. 1.
    • (2002) Investor's Business Daily , pp. 1
    • Watkins, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.