Effect of cause-related marketing on attitudes and purchase intentions: The moderating role of cause involvement and donation size

Journal of Nonprofit and Public Sector Marketing

Volumn 11, Issue 1, 2003, Pages 93-109

  Hajjat, Mahmood M ^a  

^a SULTAN QABOOS UNIVERSITY   (Oman)

Author keywords

Attitudes; Cause related marketing; Donation level; Issue cause involvement; Marketing strategy; Purchase intentions

Indexed keywords

EID: 3042785286     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v11n01_07     Document Type: Article

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