Factors contributing to middle market hotel franchising in Korea: The franchisee perspective

Tourism Management

Volumn 25, Issue 5, 2004, Pages 547-557

  Cho, Minho ^a  

^a Hanyang University   (South Korea)

Author keywords

Attributes; Franchising; Korea; Middle market hotel

Indexed keywords

MARKETING; SERVICE PROVISION; TOURISM;

ASIA; EURASIA; FAR EAST; KOREA; SOUTH KOREA;

EID: 3042597422     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2003.07.001     Document Type: Article

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