Research into small firm marketing: A contextual stepwise approach

Qualitative Market Research: An International Journal

Volumn 2, Issue 2, 1999, Pages 135-146

  Siu, Wai Sum ^a   Kirby, David A ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

China; Hong Kong; Marketing management; Marketing research; Methodology; Small firms

Indexed keywords

EID: 84986079155     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910270043     Document Type: Article

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