Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes

Journal of Business & Industrial Marketing

Volumn 20, Issue 7, 2005, Pages 335-338

  Woodside, Arch G ^a   Biemans, Wim ^b  

^a BOSTON COLLEGE   (United States)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Critical success factors; Product development; Strategic planning

Indexed keywords

EID: 27844588476     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510628560     Document Type: Review

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