Using cointegration analysis for modeling marketing interactions in dynamic environments: Methodological issues and an empirical illustration

Journal of Business Research

Volumn 51, Issue 2, 2001, Pages 127-144

  Grewal, Rajdeep ^a   Mills, Jeffrey A ^b   Mehta, Raj ^b   Mujumdar, Sudesh ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Cointegration analysis; Dynamic environments; Lydia Pinkham Medicine Company; Marketing interactions

Indexed keywords

EID: 0042873004     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00054-5     Document Type: Article

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