Intergenerational influence: Roles of conformity to peers and communication effectiveness

Psychology and Marketing

Volumn 22, Issue 10, 2005, Pages 813-832

  Mandrik, Carter A ^a   Fern, Edward F ^b   Bao, Yeqing ^c  

^a KOÇ UNIVERSITY   (Turkey)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^c UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144538845     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20087     Document Type: Article

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