Effects of cautionary messages and vulnerability factors on viewers' perceptions of alcohol advertisements

Journal of Studies on Alcohol

Volumn 66, Issue 5, 2005, Pages 648-657

  Proctor, Dwayne C ^a,b   Babor, Thomas F ^a   Xuan, Ziming ^a,c  

^a UNIVERSITY OF CONNECTICUT SCHOOL OF MEDICINE   (United States)

^b ROBERT WOOD JOHNSON FOUNDATION   (United States)

^c HARVARD SCHOOL OF PUBLIC HEALTH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALCOHOL;

ACTING OUT; ACTOR; ADULT; ADVERTIZING; AGE; ALCOHOL ABSTINENCE; ALCOHOL CONSUMPTION; ALCOHOL EXPECTANCY SCALE; ALCOHOLISM; ARTICLE; BEER; BEHAVIOR; CAUTIONARY MESSAGE; COLLEGE STUDENT; DEMOGRAPHY; DISINHIBITION SENSATION SEEKING BEHAVIOR; DRINKING BEHAVIOR; EXPECTATION; FAMILY HISTORY; FEMALE; GENDER; HUMAN; MALE; NORMAL HUMAN; PHYSICAL ATTRACTIVENESS; PUBLIC OPINION; SCORING SYSTEM;

EID: 26044466461     PISSN: 0096882X     EISSN: None     Source Type: Journal    
DOI: 10.15288/jsa.2005.66.648     Document Type: Article

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