-
1
-
-
0024203860
-
Television advertisements for alcoholic drinks do reinforce underage drinking
-
Aitken, P.P., Eadie, D.R., Leathar, D.S., McNeil, R.E. J., & Scott, A.C. (1988). Television advertisements for alcoholic drinks do reinforce underage drinking. British Journal of the Addictions, 83, 1399-1419.
-
(1988)
British Journal of the Addictions
, vol.83
, pp. 1399-1419
-
-
Aitken, P.P.1
Eadie, D.R.2
Leathar, D.S.3
McNeil, R.E.J.4
Scott, A.C.5
-
2
-
-
0000423153
-
The role of alcohol advertising in excessive and hazardous drinking
-
Atkin, C.K., Neuendorf, K., & McDermott, S. (1983). The role of alcohol advertising in excessive and hazardous drinking. Journal of Drug Education, 13, 313-325.
-
(1983)
Journal of Drug Education
, vol.13
, pp. 313-325
-
-
Atkin, C.K.1
Neuendorf, K.2
McDermott, S.3
-
3
-
-
0005593176
-
-
[Bureau of Alcohol, Tobacco, and Firearms, Pub. No. PB82-123142]. Springfield, VA: National Technical Information Service
-
Atkin, C.K., & Block, M. (1981). Content and effects of alcohol advertising [Bureau of Alcohol, Tobacco, and Firearms, Pub. No. PB82-123142]. Springfield, VA: National Technical Information Service.
-
(1981)
Content and Effects of Alcohol Advertising
-
-
Atkin, C.K.1
Block, M.2
-
4
-
-
0000710743
-
The impact of physically attractive models on advertising evaluations
-
Baker, M.J., & Churchill, G.A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14, 538-555.
-
(1977)
Journal of Marketing Research
, vol.14
, pp. 538-555
-
-
Baker, M.J.1
Churchill, G.A.2
-
6
-
-
18144422691
-
-
Washington, D.C.: Author
-
Beer Institute. (1992). Advertising and marketing code. Washington, D.C.: Author.
-
(1992)
Advertising and Marketing Code
-
-
-
7
-
-
0040734608
-
Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon
-
August/September
-
Caballero, M.J., Lumpkin, J.R., & Madden, C.S. (1989, August/September). Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon. Journal of Advertising Research, pp. 16-2.
-
(1989)
Journal of Advertising Research
, pp. 16-22
-
-
Caballero, M.J.1
Lumpkin, J.R.2
Madden, C.S.3
-
8
-
-
0001835881
-
The nature of attitudes, cognitive responses, and their relationship to behavior
-
R.E. Petty, T. Ostrom, & T. Brock (Eds.), Hillsdale, NJ: Erlbaum
-
Cacioppo, J.T., Harkins, S.G., & Petty, R.E. (1981). The nature of attitudes, cognitive responses, and their relationship to behavior. In R.E. Petty, T. Ostrom, & T. Brock (Eds.), Cognitive responses in persuasion (pp. 31-54). Hillsdale, NJ: Erlbaum.
-
(1981)
Cognitive Responses in Persuasion
, pp. 31-54
-
-
Cacioppo, J.T.1
Harkins, S.G.2
Petty, R.E.3
-
10
-
-
0012667983
-
Nonverbal effects in ads: A review and synthesis
-
S. Hecker & D.W. Stewart (Eds.), Lexington, MA: Lexington Books
-
Edell, J.A. (1988). Nonverbal effects in ads: A review and synthesis. In S. Hecker & D.W. Stewart (Eds.), Nonverbal Communications in Advertising (pp. 11-27). Lexington, MA: Lexington Books.
-
(1988)
Nonverbal Communications in Advertising
, pp. 11-27
-
-
Edell, J.A.1
-
11
-
-
0028286885
-
Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren
-
Grube, J.W., & Wallack, L. (1994). Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. American Journal of Public Health, 84, 254-259.
-
(1994)
American Journal of Public Health
, vol.84
, pp. 254-259
-
-
Grube, J.W.1
Wallack, L.2
-
12
-
-
0002726016
-
Antecedents of adolescent initiation into stages of drug use: A developmental analysis
-
D. Kandel (Ed.), New York: John Wiley
-
Kandel, D., Kessler, R., & Margulies, Z. (1978). Antecedents of adolescent initiation into stages of drug use: A developmental analysis. In D. Kandel (Ed.), Longitudinal research on drug abuse: Empirical findings and methodological issues. New York: John Wiley.
-
(1978)
Longitudinal Research on Drug Abuse: Empirical Findings and Methodological Issues
-
-
Kandel, D.1
Kessler, R.2
Margulies, Z.3
-
13
-
-
85013246751
-
The influence of model age on children's reactions to advertising stimuli
-
Macklin, M.C. (1990). The influence of model age on children's reactions to advertising stimuli. Psychology and Marketing, 7(4), 295-310.
-
(1990)
Psychology and Marketing
, vol.7
, Issue.4
, pp. 295-310
-
-
Macklin, M.C.1
-
14
-
-
0028220813
-
The frequency and nature of alcohol and tobacco advertising in televised sports, 1990-1992
-
Madden, P.A., & Grube, J.W. (1994). The frequency and nature of alcohol and tobacco advertising in televised sports, 1990-1992. American Journal of Public Health. 84, 297-299.
-
(1994)
American Journal of Public Health
, vol.84
, pp. 297-299
-
-
Madden, P.A.1
Grube, J.W.2
-
15
-
-
0001924070
-
Perceived age and attractiveness of models in cigarette advertisements
-
Mazis, M.B., Ringold, D.J., Perry, E.S., & Denman, D.W. (1992). Perceived age and attractiveness of models in cigarette advertisements. Journal of Marketing, 56(1), 22-37.
-
(1992)
Journal of Marketing
, vol.56
, Issue.1
, pp. 22-37
-
-
Mazis, M.B.1
Ringold, D.J.2
Perry, E.S.3
Denman, D.W.4
-
16
-
-
84965673609
-
Adolescents, VCRs and the family environment
-
Morgan, M., Alexander, A., Shanahan, J., & Harris, C. (1990). Adolescents, VCRs and the family environment. Communication Research, 17, 83-106.
-
(1990)
Communication Research
, vol.17
, pp. 83-106
-
-
Morgan, M.1
Alexander, A.2
Shanahan, J.3
Harris, C.4
-
17
-
-
0028369468
-
Alcohol advertising and public health: An urgent call for action
-
Mosher, J.G. (1994). Alcohol advertising and public health: An urgent call for action. American Journal of Public Health, 84, 180-181.
-
(1994)
American Journal of Public Health
, vol.84
, pp. 180-181
-
-
Mosher, J.G.1
-
21
-
-
0029943843
-
Adolescent male reactions to TV beer ads: Effects of sports content and programming context
-
Slater, M.D., Rouner, D., Murphy, K., Beauvais, F., Van Leuven, J., & Domenech-Rodriquez, M. (1996). Adolescent male reactions to TV beer ads: Effects of sports content and programming context. Journal of Studies on Alcohol, 54, 425-433.
-
(1996)
Journal of Studies on Alcohol
, vol.54
, pp. 425-433
-
-
Slater, M.D.1
Rouner, D.2
Murphy, K.3
Beauvais, F.4
Van Leuven, J.5
Domenech-Rodriquez, M.6
|