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Volumn 42, Issue 1, 1996, Pages 43-55

Adolescent perceptions of underage drinkers in TV beer ads

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EID: 0030370289     PISSN: 00901482     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (15)

References (21)
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  • 3
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    • [Bureau of Alcohol, Tobacco, and Firearms, Pub. No. PB82-123142]. Springfield, VA: National Technical Information Service
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  • 6
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    • Washington, D.C.: Author
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  • 7
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    • Using physical attractiveness as an advertising tool: An empirical test of the attraction phenomenon
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  • 8
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    • (1981) Cognitive Responses in Persuasion , pp. 31-54
    • Cacioppo, J.T.1    Harkins, S.G.2    Petty, R.E.3
  • 10
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    • Edell, J.A. (1988). Nonverbal effects in ads: A review and synthesis. In S. Hecker & D.W. Stewart (Eds.), Nonverbal Communications in Advertising (pp. 11-27). Lexington, MA: Lexington Books.
    • (1988) Nonverbal Communications in Advertising , pp. 11-27
    • Edell, J.A.1
  • 11
    • 0028286885 scopus 로고
    • Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren
    • Grube, J.W., & Wallack, L. (1994). Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. American Journal of Public Health, 84, 254-259.
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    • Grube, J.W.1    Wallack, L.2
  • 13
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    • The influence of model age on children's reactions to advertising stimuli
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  • 14
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    • The frequency and nature of alcohol and tobacco advertising in televised sports, 1990-1992
    • Madden, P.A., & Grube, J.W. (1994). The frequency and nature of alcohol and tobacco advertising in televised sports, 1990-1992. American Journal of Public Health. 84, 297-299.
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    • Madden, P.A.1    Grube, J.W.2
  • 15
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    • Perceived age and attractiveness of models in cigarette advertisements
    • Mazis, M.B., Ringold, D.J., Perry, E.S., & Denman, D.W. (1992). Perceived age and attractiveness of models in cigarette advertisements. Journal of Marketing, 56(1), 22-37.
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    • Mazis, M.B.1    Ringold, D.J.2    Perry, E.S.3    Denman, D.W.4
  • 17
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    • Alcohol advertising and public health: An urgent call for action
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    • Mosher, J.G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.