On measuring the power of communications

Journal of Advertising Research

Volumn 44, Issue 2, 2004, Pages 181-187

  Hall, Bruce F ^a  

^a Howard Merrell and Partners   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24644519321     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040139     Document Type: Article

References (16)

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