Teenage exposure to cigarette advertising in popular consumer magazines - vehicle versus message reach and frequency

Journal of Advertising

Volumn 32, Issue 3, 2003, Pages 69-76

  Lancaster, Alyse R ^a   Lancaster, Kent M ^a  

^a UNIVERSITY OF MIAMI   (United States)

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EID: 2442576901     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639140     Document Type: Article

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