Reaching insomniacs with television PSAs: Poor placement of important messages

Journal of Consumer Affairs

Volumn 36, Issue 2, 2002, Pages 150-170

  Lancaster, Alyse R ^a   Lancaster, Kent M ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

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EID: 0036904118     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2002.tb00428.x     Document Type: Article

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