How we beg: The analysis of direct mail appeals

Nonprofit and Voluntary Sector Quarterly

Volumn 29, Issue 3, 2000, Pages 439-454

  Handy, Femida ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034257609     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764000293005     Document Type: Article

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