Focus versus nominal group interviews: A comparative analysis

Marketing Intelligence & Planning

Volumn 14, Issue 6, 1996, Pages 44-50

  de Ruyter, ko ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Focus groups; Market research; Service quality

Indexed keywords

EID: 84986180798     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610131153     Document Type: Review

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