Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective

Public Relations Review

Volumn 31, Issue 3, 2005, Pages 417-424

  Xavier, Robina ^a   Johnston, Kim ^a   Patel, Amisha ^a   Watson, Tom ^b   Simmons, Peter ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b CHARLES STURT UNIVERSITY   (Australia)

Author keywords

Evaluation; Measurement; Practitioners; Public relations

Indexed keywords

EID: 23844529564     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2005.05.006     Document Type: Article

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