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Volumn 4, Issue 1, 1999, Pages 14-23

Towards an inclusive evaluation methodology

Author keywords

Evaluation; Hierarchy; Public relations

Indexed keywords


EID: 23844529839     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910254534     Document Type: Article
Times cited : (14)

References (25)
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    • in Grunig, J.E. (Ed.), Lawrence Erlbaum, Hillsdale, NJ
    • Dozier, D.M. and Repper, F.C. (1992), “Research firms and public relations practices”, in Grunig, J.E. (Ed.), Excellence in Public Relations and Communication Management, Lawrence Erlbaum, Hillsdale, NJ, pp. 159-84.
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    • Dozier, D.M.1    Repper, F.C.2
  • 8
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  • 12
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    • Measure or be damned
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    • Hehir, P.1
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    • Macnamara, J.1
  • 16
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    • Sage Publications, Beverly Hills, CA.
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    • (1982) Practical Evaluation
    • Patton, M.Q.1
  • 18
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    • in Broom, G.D and Dozier, D.M. (Eds), Prentice-Hall, Englewood Cliffs, NJ
    • Sennott, R. (1990), in Broom, G.D and Dozier, D.M. (Eds), Using Research in Public Relations, Prentice-Hall, Englewood Cliffs, NJ
    • (1990) Using Research in Public Relations
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  • 20
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  • 21
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    • (1997) Public Relations Principles and Practice , pp. 283-297
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  • 25
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    • in Wilcox, D.L., Ault, P.H. and Agee, W.K. (Eds), th ed., Longman, New York, NY.
    • Wylie, F. (1998), in Wilcox, D.L., Ault, P.H. and Agee, W.K. (Eds), Public Relations Strategies and Tactics, th ed., Longman, New York, NY.
    • (1998) Public Relations Strategies and Tactics
    • Wylie, F.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.