Marketing strategies: Gaining a competitive advantage through the Use of emotion

Competitiveness Review

Volumn 10, Issue 2, 2000, Pages 146-152

  Taylor, Ronald K ^a  

^a SHIPPENSBURG UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33644483254     PISSN: 10595422     EISSN: 20513143     Source Type: Journal    
DOI: 10.1108/eb046407     Document Type: Article

References (19)

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