메뉴 건너뛰기




Volumn 15, Issue 1, 1997, Pages 4-12

Product deletion: A financial services perspective

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84861513592     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329710155660     Document Type: Article
Times cited : (17)

References (18)
  • 1
    • 3042883515 scopus 로고
    • The death and burial of sick products
    • April
    • Alexander, R.S. (1964), “The death and burial of sick products”, Journal of Marketing, Vol. 28, April, pp. 1-7.
    • (1964) Journal of Marketing , vol.28 , pp. 1-7
    • Alexander, R.S.1
  • 2
    • 0039019338 scopus 로고
    • The product elimination decision and strategies
    • Avlonitis, G. (1983), “The product elimination decision and strategies”, Industrial Marketing Management, Vol. 12, pp. 31-43.
    • (1983) Industrial Marketing Management , vol.12 , pp. 31-43
    • Avlonitis, G.1
  • 3
    • 0003140227 scopus 로고
    • Industrial product elimination: major factors to consider
    • Avlonitis, G. (1984), “Industrial product elimination: major factors to consider”, Industrial Marketing Management, 13 May, pp. 77-85.
    • (1984) Industrial Marketing Management, 13 May , pp. 77-85
    • Avlonitis, G.1
  • 4
    • 1942523758 scopus 로고
    • The identification of weak industrial products
    • Avlonitis, G. (1986), “The identification of weak industrial products”, European Journal of Marketing, Vol. 20 No. 10, pp. 24-42.
    • (1986) European Journal of Marketing , vol.20 , Issue.10 , pp. 24-42
    • Avlonitis, G.1
  • 9
    • 84986124759 scopus 로고
    • Service product elimination: a conceptual review
    • Loughborough University Business School
    • Harness, D. and MacKay, S. (1993), “Service product elimination: a conceptual review”, MEG Conference Proceedings, Loughborough University Business School, pp. 462-71.
    • (1993) MEG Conference Proceedings , pp. 462-471
    • Harness, D.1    MacKay, S.2
  • 11
    • 0042893576 scopus 로고
    • The causes of product elimination in British manufacturing companies
    • 1988
    • Hart, S.J. (1988), “The causes of product elimination in British manufacturing companies”, Journal of Marketing Management, Vol. 3 No. 2, 1988, pp. 328-43.
    • (1988) Journal of Marketing Management , vol.3 , Issue.2 , pp. 328-343
    • Hart, S.J.1
  • 12
    • 1942491762 scopus 로고
    • Implementing product withdrawal: a cross sectional analysis
    • Cardiff Business School
    • Hart, S.J. (1991), “Implementing product withdrawal: a cross sectional analysis”, MEG Conference Proceedings, Cardiff Business School, pp. 1329-49.
    • (1991) MEG Conference Proceedings , pp. 1329-1349
    • Hart, S.J.1
  • 13
    • 84986048041 scopus 로고
    • Product/Services Strategy, Petrocello/Charter, New York, NY
    • Hise, R.T. (1977), Product/Services Strategy, Petrocello/Charter, New York, NY, pp. 245-79.
    • (1977) , pp. 245-279
    • Hise, R.T.1
  • 14
    • 33644621868 scopus 로고
    • How to decide which products to junk
    • Houfek, L.J. (1952), “How to decide which products to junk”, Printers Ink, August, pp. 21-3.
    • (1952) Printers Ink, August , pp. 21-23
    • Houfek, L.J.1
  • 16
    • 84986052869 scopus 로고
    • Marketing intangible products and product intangibles
    • Levitt, T. (1987), “Marketing intangible products and product intangibles”, Harvard Business Review, May-June, pp. 50-54.
    • (1987) Harvard Business Review, May-June , pp. 50-54
    • Levitt, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.