Customer relationship management architecture in the pharmaceutical industry

International Journal of Healthcare Technology and Management

Volumn 5, Issue 3-5, 2003, Pages 296-314

  Alt, Rainier ^a   Österle, Hubert ^a   Puschmann, Thomas ^a   Barak, Vladimir ^b   Huber, Thomas ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b F HOFFMANN LA ROCHE LTD   (Switzerland)

Author keywords

Customer process; Customer relationship management architecture; Pharmaceutical industry; Portal; Web services

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; COMPUTER SYSTEM; CONSUMER; DOCTOR PATIENT RELATION; DRUG INDUSTRY; DRUG MARKETING; HUMAN; INFORMATION SCIENCE; INTERNET; MEDICAL INFORMATION SYSTEM; MEDICAL RESEARCH; PHARMACEUTICAL CARE;

EID: 1942436025     PISSN: 13682156     EISSN: None     Source Type: Journal    
DOI: 10.1504/ijhtm.2003.004171     Document Type: Article

References (28)

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26. In Germany, for example, the price range between pharma companies and wholesalers is regulated. Only discounts, terms of delivery and payment dates are freely negotiable.
27. As described by Sleeper and Robins [28], the term web services covers a business and a technical perspective. The latter characterises an object oriented system architecture which uses standardised XML-based messages for programme calls and other parameters (SOAP), the functional description (WSDL) and their classification in a central repository (UDDI). This article concentrates on the business perspective.
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