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Volumn 21, Issue 1, 2001, Pages 5-11
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Marketing to the consumer: Perspectives from the pharmaceutical industry. To survive in today's changing marketplace, pharmaceutical companies must tailor products and marketing techniques to meet individual needs
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NONE
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Author keywords
[No Author keywords available]
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Indexed keywords
CONSUMER;
DRUG INDUSTRY;
DRUG MARKETING;
FINANCIAL MANAGEMENT;
FUTUROLOGY;
HEALTH CARE DELIVERY;
INDIVIDUALIZATION;
REVIEW;
SURVIVAL;
CONSUMER PARTICIPATION;
DRUG INDUSTRY;
INTERNET;
MARKETING OF HEALTH SERVICES;
UNITED STATES;
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EID: 0034920743
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Review |
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Times cited : (16)
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References (0)
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