Violent advertising in fashion marketing

Journal of Fashion Marketing and Management

Volumn 8, Issue 1, 2004, Pages 96-112

  Andersson, Svante ^a   Hedelin, Anna ^a   Nilsson, Anna ^a   Welander, Charlotte ^a  

^a HALMSTAD UNIVERSITY   (Sweden)

Author keywords

Advertising; Advertising effectiveness; Fashion industry; Violence

Indexed keywords

ADVERTISING; FASHION; MARKETING;

EID: 1842681665     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020410518727     Document Type: Article

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