Implications of pricing strategy-venture strategy congruence: An application using optimal models in an international context

Journal of Business Research

Volumn 57, Issue 6, 2004, Pages 591-600

  Myers, Matthew B ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Global pricing; Global strategy; Optimal models

Indexed keywords

EID: 1842449701     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00410-1     Document Type: Article

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