A study of customer choice criteria for multiple bank users

Journal of Retailing and Consumer Services

Volumn 12, Issue 4, 2005, Pages 297-306

  Devlin, James ^a   Gerrard, Philip ^b  

^a NOTTINGHAM UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Choice criteria; Multiple banking; Retail banking

Indexed keywords

BANKING;

EID: 17544380388     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.10.004     Document Type: Article

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