Real estate franchising: The case of Coldwell Banker expansion into China

Business Horizons

Volumn 48, Issue 3, 2005, Pages 223-231

  Alon, Ilan ^a   Bian, Ke ^b  

^a ROLLINS COLLEGE   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

China; Coldwell Banker; Internationalization; Master franchising; Real estate; Shanghai

Indexed keywords

EID: 17544377617     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2004.10.026     Document Type: Article

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