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Volumn 7, Issue 1, 2002, Pages 65-85

Understanding Direct Mail Letters as a genre

Author keywords

Direct mail; Fundraising discourse; Genre analysis; Philanthropy

Indexed keywords


EID: 16844384284     PISSN: 13846655     EISSN: 15699811     Source Type: Journal    
DOI: 10.1075/ijcl.7.1.04upt     Document Type: Article
Times cited : (53)

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