Integration of Self-Organizing Feature Maps and Genetic-Algorithm-Based Clustering Method for Market Segmentation

Journal of Organizational Computing and Electronic Commerce

Volumn 14, Issue 1, 2004, Pages 43-60

  Kuo, R J ^a   Chang, K ^b   Chien, S Y ^a  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b HSING WU UNIVERSITY   (Taiwan)

Author keywords

Clustering analysis; Genetic algorithms; Market segmentation; Self organizing feature maps

Indexed keywords

EID: 1642618947     PISSN: 10919392     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327744joce1401_3     Document Type: Article

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