Approaches to market orientation and new product development in smaller enterprises: A proposal for a context-rich interpretive framework

Journal of Strategic Marketing

Volumn 9, Issue 4, 2001, Pages 301-313

  Enright, Michael ^a  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Market orientation; New product development; Small to medium enterprises

Indexed keywords

EID: 1642446291     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540110079056     Document Type: Article

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