The Melbourne garden nursery industry: a qualitative review of marketing and new product development orientation in a retail environment

Journal of Product & Brand Management

Volumn 6, Issue 3, 1997, Pages 175-190

  Enright, Michael ^a   Mcdonald, Heath ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Australia; Gardening; Marketing; Product management; Retail trade; Services marketing

Indexed keywords

EID: 84986037731     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710175691     Document Type: Article

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