메뉴 건너뛰기




Volumn 23, Issue 2, 2004, Pages 181-207

Discourse strategies of Italian and English sales promotion letters

Author keywords

[No Author keywords available]

Indexed keywords


EID: 1642381374     PISSN: 08894906     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0889-4906(03)00003-6     Document Type: Article
Times cited : (67)

References (36)
  • 3
    • 0009764126 scopus 로고    scopus 로고
    • Metacognition in epistolary rhetoric: A case-based system for writing effective business letters
    • S. P. Lajoie, & M. Vivet (Eds.), Amsterdam: IOS Press
    • Boylan P. Micarelli A. Sciarrone F. Vergaro C. Metacognition in epistolary rhetoric: a case-based system for writing effective business letters. In Lajoie S.P. Vivet M. (Eds.), Artificial intelligence in education. Proceedings of AI-ED99 1999 305-312 IOS Press Amsterdam
    • (1999) Artificial Intelligence in Education. Proceedings of AI-ED99 , pp. 305-312
    • Boylan, P.1    Micarelli, A.2    Sciarrone, F.3    Vergaro, C.4
  • 4
    • 1642329451 scopus 로고    scopus 로고
    • A constructivist case-based approach to writing effective business letters in English
    • P. Howarth, & R. Herington (Eds.), Leeds: University of Leeds Press
    • Boylan P. Micarelli A. Vergaro C. A constructivist case-based approach to writing effective business letters in English. In Howarth P. Herington R. (Eds.), EAP learning technologies. Proceedings of BALEA '99 2000 51-60 University of Leeds Press Leeds
    • (2000) EAP Learning Technologies. Proceedings of BALEA '99 , pp. 51-60
    • Boylan, P.1    Micarelli, A.2    Vergaro, C.3
  • 6
    • 0009785589 scopus 로고
    • Modal meaning: The semantic-pragmatic interface
    • Coates J. Modal meaning: the semantic-pragmatic interface Journal of Semantics 7 1990 53-63
    • (1990) Journal of Semantics , vol.7 , pp. 53-63
    • Coates, J.1
  • 7
    • 0141849229 scopus 로고    scopus 로고
    • Linguistic analysis of grant proposals: European Union research grants
    • Connor U. Mauranen A. Linguistic analysis of grant proposals: European Union research grants English for Specific Purposes 18 1999 47-62
    • (1999) English for Specific Purposes , vol.18 , pp. 47-62
    • Connor, U.1    Mauranen, A.2
  • 8
    • 0009184955 scopus 로고
    • Generalizing about genre: New conceptions of an old concept
    • Devitt A. Generalizing about genre: new conceptions of an old concept College Composition and Communication 44 1993 573-586
    • (1993) College Composition and Communication , vol.44 , pp. 573-586
    • Devitt, A.1
  • 9
    • 84937297482 scopus 로고
    • Can, may, must and should: A Relevance theoretic account
    • Groefsema M. Can, may, must and should: a Relevance theoretic account Journal of Linguistics 3 1995 53-79
    • (1995) Journal of Linguistics , vol.3 , pp. 53-79
    • Groefsema, M.1
  • 10
    • 0004134847 scopus 로고
    • New York: Anchor Press/Doubleday
    • Hall E.T. Beyond culture 1977 Anchor Press/Doubleday New York
    • (1977) Beyond Culture
    • Hall, E.T.1
  • 11
    • 0001852078 scopus 로고
    • Reader versus writer responsibility: A new typology
    • U. Connor, & R. Kaplan (Eds.), London: Addison-Wesley
    • Hinds J. Reader versus writer responsibility: a new typology. In Connor U. Kaplan R. (Eds.), Writing across cultures: analysis of L2 texts 1987 141-152 Addison-Wesley London
    • (1987) Writing Across Cultures: Analysis of L2 Texts , pp. 141-152
    • Hinds, J.1
  • 12
    • 84981594182 scopus 로고
    • Business letter writing: English, French and Japanese
    • Jenkins S. Hinds J. Business letter writing: English, French and Japanese Tesol Quarterly 21 1987 327-349
    • (1987) Tesol Quarterly , vol.21 , pp. 327-349
    • Jenkins, S.1    Hinds, J.2
  • 13
  • 14
    • 84974399460 scopus 로고
    • The English modal auxiliaries: From lexical semantics to utterance interpretation
    • Klinge A. The English modal auxiliaries: from lexical semantics to utterance interpretation Journal of Linguistics 29 1993 315-357
    • (1993) Journal of Linguistics , vol.29 , pp. 315-357
    • Klinge, A.1
  • 15
    • 0009804948 scopus 로고    scopus 로고
    • Are simple business letters really simple? A comparison of Chinese and English business request letters
    • Kong K.C.C. Are simple business letters really simple? A comparison of Chinese and English business request letters Text 18 1998 103-141
    • (1998) Text , vol.18 , pp. 103-141
    • Kong, K.C.C.1
  • 16
    • 0009764449 scopus 로고
    • Rhetorical strategies in 'Chairman's statement' sections in the Annual Reports of Finnish and British companies
    • P. Nuolijarvi, & L. Tittula (Eds.), Helsinki: Helsinki School of Economics Publications
    • Lampi M. Rhetorical strategies in 'Chairman's statement' sections in the Annual Reports of Finnish and British companies. In Nuolijarvi P. Tittula L. (Eds.), Talous ja kieli 1992 127-143 Helsinki School of Economics Publications Helsinki
    • (1992) Talous Ja Kieli , pp. 127-143
    • Lampi, M.1
  • 17
    • 0009763959 scopus 로고
    • The discourse strategies of an appeals letter
    • C. Mann, & S. A. Thompson (Eds.), Amsterdam/Philadelphia: John Benjamins
    • Longacre R.E. The discourse strategies of an appeals letter. In: Mann C. Thompson S.A. (Eds.), Discourse description: diverse linguistic analyses of a fund-raising text 1992 108-130 John Benjamins Amsterdam/Philadelphia
    • (1992) Discourse Description: Diverse Linguistic Analyses of a Fund-raising Text , pp. 108-130
    • Longacre, R.E.1
  • 18
    • 0009764449 scopus 로고
    • Politeness strategies in 'Chairman's statement' sections in the Annual Reports of Finnish and British companies
    • P. Nuolijarvi, & L. Tittula (Eds.), Helsinki: Helsinki School of Econonics Publications
    • Maier P. Politeness strategies in 'Chairman's statement' sections in the Annual Reports of Finnish and British companies. In Nuolijarvi P. Tittula L. (Eds.), Talous ja kieli 1992 127-143 Helsinki School of Econonics Publications Helsinki
    • (1992) Talous Ja Kieli , pp. 127-143
    • Maier, P.1
  • 19
    • 0002813559 scopus 로고
    • Contrastive ESP rhetoric: Metatext in Finnish-English Economics texts
    • Mauranen A. Contrastive ESP rhetoric: metatext in Finnish-English Economics texts English for Specific Purposes 12 1993 3-22
    • (1993) English for Specific Purposes , vol.12 , pp. 3-22
    • Mauranen, A.1
  • 22
    • 0009764450 scopus 로고
    • A comparative study of business letters written by native and non-native speakers
    • MA dissertation, English Language Research Unit, University of Birmingham, Birmingham
    • Nickerson, C. (1993). A comparative study of business letters written by native and non-native speakers. MA dissertation, English Language Research Unit, University of Birmingham, Birmingham.
    • (1993)
    • Nickerson, C.1
  • 24
    • 0009805235 scopus 로고
    • Working with genre: A pragmatic perspective
    • Paltridge B. Working with genre: a pragmatic perspective Journal of Pragmatics 24 1995 393-406
    • (1995) Journal of Pragmatics , vol.24 , pp. 393-406
    • Paltridge, B.1
  • 27
    • 0031206242 scopus 로고    scopus 로고
    • Politeness in written business discourse: A textlinguistic perspective
    • Pilegaard M. Politeness in written business discourse: a textlinguistic perspective Journal of Pragmatics 28 1997 223-244
    • (1997) Journal of Pragmatics , vol.28 , pp. 223-244
    • Pilegaard, M.1
  • 29
    • 0037878923 scopus 로고    scopus 로고
    • Using computerized corpus analysis to investigate the textlinguistic discourse moves of a genre
    • Upton T. Connor U. Using computerized corpus analysis to investigate the textlinguistic discourse moves of a genre English for Specific Purposes 20 2001 313-329
    • (2001) English for Specific Purposes , vol.20 , pp. 313-329
    • Upton, T.1    Connor, U.2
  • 30
    • 0001162346 scopus 로고    scopus 로고
    • Contrastive ESP rhetoric: Metatext in Spanish-English Economics texts
    • Valero-Garcés C. Contrastive ESP rhetoric: metatext in Spanish-English Economics texts English for Specific Purposes 15 1996 279-294
    • (1996) English for Specific Purposes , vol.15 , pp. 279-294
    • Valero-Garcés, C.1
  • 32
    • 0036311327 scopus 로고    scopus 로고
    • "Dear sirs, what would you do if you were in our position?" Discourse strategies of Italian and English chasing money letters
    • Vergaro C. "Dear sirs, what would you do if you were in our position?" Discourse strategies of Italian and English chasing money letters Journal of Pragmatics 34 2002 1211-1233
    • (2002) Journal of Pragmatics , vol.34 , pp. 1211-1233
    • Vergaro, C.1
  • 33
    • 0042352336 scopus 로고    scopus 로고
    • Communication and community: The pragmatics of ESP
    • Widdowson H.G. Communication and community: the pragmatics of ESP English for Specific Purposes 17 1998 3-14
    • (1998) English for Specific Purposes , vol.17 , pp. 3-14
    • Widdowson, H.G.1
  • 34
    • 0000591845 scopus 로고
    • Genres of organizational communication: A structurational approach to studying communication
    • Yates J. Orlikowski W.J. Genres of organizational communication: a structurational approach to studying communication Academy of Management Review 17 1992 299-326
    • (1992) Academy of Management Review , vol.17 , pp. 299-326
    • Yates, J.1    Orlikowski, W.J.2
  • 35
    • 0031116593 scopus 로고    scopus 로고
    • Polite requests in English and Chinese business correspondence in Hong Kong
    • Yeung L.N.T. Polite requests in English and Chinese business correspondence in Hong Kong Journal of Pragmatics 2 1997 505-527
    • (1997) Journal of Pragmatics , vol.2 , pp. 505-527
    • Yeung, L.N.T.1
  • 36
    • 0001335810 scopus 로고    scopus 로고
    • An approach to contrasting languages and cultures in the corporate context: Finnish, British, and American business letters and telefax messages
    • Yli-Jokipii H. An approach to contrasting languages and cultures in the corporate context: Finnish, British, and American business letters and telefax messages Multilingua 15 1996 305-327
    • (1996) Multilingua , vol.15 , pp. 305-327
    • Yli-Jokipii, H.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.