Readership of free community papers as a source of advertising information: A uses and gratifications perspective

Journalism and Mass Communication Quarterly

Volumn 81, Issue 4, 2004, Pages 766-787

  Tsao, James C ^a   Sibley, Stanley D ^a  

^a UNIVERSITY OF WISCONSIN OSHKOSH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING;

EID: 16344391259     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769900408100404     Document Type: Review

References (125)

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115. Variables that do not meet the cutoff scores are dining out, entertaining friends/relatives, going to arts and crafts shows, going to beach or countryside, going to concerts or plays, going to the movies, participating in a social club, participating in sports, playing cards, reading books/magazines, relaxing/mediating/praying, shopping, taking photos/making videos, visiting with friends/relatives, and volunteering your services.
116. Variables that do not meet the cutoff scores are apparel, cellular phones, furniture, home improvements, major appliances, new cars/trucks/ vans, plumbing/electrical services, and television/stereos.
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