Competitor see, competitor do: Incumbent entry in new market niches

Marketing Science

Volumn 24, Issue 1, 2005, Pages 55-66

  Debruyne, Marion ^a   Reibstein, David J ^b  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Competition; Market entry; New product research

Indexed keywords

EID: 15844416565     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.1040.0064     Document Type: Article

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