The power and limitations of social relational framing for understanding consumer decision processes

Journal of Consumer Psychology

Volumn 15, Issue 1, 2005, Pages 28-34

  Kahn, Barbara E ^a,b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12944286368     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327663jcp1501_5     Document Type: Article

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