Risk avoidance versus risk reduction: A framework and segmentation profile for understanding adolescent sexual activity

Health Marketing Quarterly

Volumn 21, Issue 3, 2004, Pages 79-106

  Hopkins, Christopher D ^a   Tanner Jr , John F ^b   Raymond, Mary Anne ^a  

^a CLEMSON UNIVERSITY   (United States)

^b BAYLOR UNIVERSITY   (United States)

Author keywords

Abstinence; Monogamous; Promiscuous; Risk avoidance; Risk reduction

Indexed keywords

ABSTINENCE; ADOLESCENT; ADOLESCENT PREGNANCY; ARTICLE; ATTITUDE; BIRTH RATE; CONTRACEPTION; FEAR; HEALTH CARE POLICY; HEALTH PROMOTION; HEALTH SERVICE; HIGH RISK POPULATION; HUMAN; PERCEPTION; POLICY; RISK MANAGEMENT; RISK REDUCTION; SEXUAL BEHAVIOR; SOCIAL ASPECT; UNITED STATES;

ADOLESCENT; FEMALE; HEALTH PROMOTION; HUMANS; MALE; PUBLIC POLICY; RISK REDUCTION BEHAVIOR; SEX EDUCATION; SEXUAL ABSTINENCE; SEXUAL BEHAVIOR; SEXUALLY TRANSMITTED DISEASES; UNITED STATES;

EID: 12744278494     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v21n03_05     Document Type: Article

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