Marketing the AIDS message to college students: Gender differences in AIDS knowledge, attitudes and behavior and their implications for communication strategy

Journal of Nonprofit and Public Sector Marketing

Volumn 4, Issue 3, 1996, Pages 63-76

  Roberts, James A ^a   Tanner, John F ^a   Eppright, David R ^b   Hunt, James B ^c  

^a BAYLOR UNIVERSITY   (United States)

^b UNIVERSITY OF WEST FLORIDA   (United States)

^c UNIVERSITY OF NORTH CAROLINA WILMINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12744249233     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v04n03_04     Document Type: Article

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