Information technology-enhanced pricing strategies: Managerial and public policy implications

Journal of Business Research

Volumn 58, Issue 9 SPEC. ISS., 2005, Pages 1169-1177

  Dixit, Ashutosh ^a   Braunsberger, Karin ^b   Zinkhan, George M ^a,c   Pan, Yue ^d  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

^c The Coca Cola Company   (United States)

^d UNIVERSITY OF DAYTON   (United States)

Author keywords

Internet; Pricing strategies; Public policy; Social welfare; Technology

Indexed keywords

EID: 12444282793     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.04.003     Document Type: Article

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